Sustainable Apparel Coalition

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Some Good News: Aditya Birla Group

May 6, 2020

Aditya Birla Group to Open 100-bed
COVID-19 Facility

As India faces COVID-19, Aditya Birla Group is providing financial, medical, and community resources to the places and people that need them most. To help recovery efforts in Mumbai, a hotspot for COVID-19 cases, Neerja Birla, wife of Aditya Birla chairman Kumar Mangalam, is spearheading a project to open a 100-bed COVID-19 facility at a local hospital in partnership with Brihanmumbai Municipal Corporation (BMC). Aditya Birla Group has also designated 200 beds for COVID-19 patients in the cities and regions of Ujjain, Pune, Hazaribagh, Rayagada, Solapur, and Kharach.

At the Aditya Birla Group, sustainability means doing the right thing for the company, the supply chain, consumers, and business partners. The group’s sustainability model centers on resilience and creating a business that can withstand a rapidly changing world while prioritizing people and the planet. This focus has never been more important as the world faces the COVID-19 pandemic. 

Slowing the spread of COVID-19 requires proper protective gear, and Aditya Birla Group is using its own facilities to produce one million triple layer surgical masks and 100 thousand coverall garments for healthcare workers on the front lines. The company has also allocated more than $6 million USD (Rs. 50 crores) to supply one million N95 masks, nearly three thousand pieces of personal protective equipment (PPE), and life-saving ventilators, instrumental in protecting the local healthcare workers and patients who are fighting COVID-19.

Aditya Birla Group is contributing more than $64 million USD to support India's COVID-19 response.

Supporting Local Communities

Aditya Birla Group is supporting the local community through financial donations and public health campaigns. These efforts include:

  • Contribution of over $52 million USD (Rs. 400 crores) to the Prime Minister’s Citizen Assistance and Relief in Emergency Situations (PM – CARES) Fund.
  • $6.6 million USD (Rs. 50 crores) grant to the Federation of Indian Chambers of Commerce & Industry (FICCI) Aditya Birla CSR Centre for Excellence for COVID-19 relief measures.
  • Involving community and self-help groups in home production of thousands of masks across several locations.
  • Continuous and proactive engagement with local communities and other stakeholders. This includes awareness camps across 200 locations and door to door campaigns to reinforce prevention messages and encourage social distancing.

COVID-19 Impacts & Resources

The SAC launched a new COVID-19 impacts webpage that offers information and resources for the apparel industry to leverage while navigating the current crisis.

Giovanna Davila is the Research & Communications Analyst at the
Sustainable Apparel Coalition.

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